Last Updated on June 15, 2022
When did they stop making stopette? It is a question that has been on many people’s minds for quite some time. In a recent article, we discussed why antiperspirant formulas became redundant and why Jules Montenier’s invention was a redundancy. We also looked at the relative success of antiperspirant sprays. Read on to learn more about Stopette and what happened to its popularity.
Jules Montenier’s antiperspirant formulae were redundant
Jules Montenier, an American chemist and scientist, was born March 23, 1895 in Neuchatel, Switzerland. He was the son of Swiss citizen Jules Montenier and was educated at the University of Neuchatel. In 1919, he earned a Doctor of Science from the University of Geneva and taught chemistry for three years before becoming president of Jules Montemier, Inc. The company went on to be purchased by Helene Curtis Industries, Inc. in 1956.
Until the 1940s, most antiperspirants were sold in the form of liquids and creams. They contained aluminium salts, which often irritated the skin. The liquid antiperspirants from Jules Montenier, Inc. were a hit with consumers, and the company soon took out a series of patents to protect their innovations. Today, antiperspirants are sold in tubes and jars in bottles that are packaged in a spray bottle.
Health concerns
Montenier began promoting Stopette as early as 1949, and by 1950 was the sole sponsor of the TV game show ‘What’s My Line?’ Montenier’s success was due largely to the marketing of the deodorant, but this did not last long. Other companies soon copied the squeeze bottle concept and came up with other methods of application. Health concerns eventually led Montenier to stop manufacturing Stopette, but the brand remained very popular in the market.
Environmental concerns
Montenier first introduced Stopette to the public in 1949 and soon after became the sole sponsor of the TV game show ‘What’s My Line?’ which first aired on CBS. The product’s squeezable bottle remained popular, but the company didn’t enjoy such a strong competitive advantage for long. Other companies adopted the squeeze bottle concept and came up with other ways to apply the stoppage agent.
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Fernánda Esteban is a food fanatic. She can't go more than a few hours without eating, and she loves trying new foods from all over the world. Her friends know that they can always count on her for a good conversation, and she's an animal lover who will never turn down an opportunity to pet a dog or cat. Fernánda also enjoys learning about random facts, and she's a social media practitioner who loves to share what she knows with others.