Last Updated on July 26, 2022
How to build clientele for your eyelash extension business? Word of mouth is probably the easiest way to get more clients. But what about other methods? You can also have a Facebook page and a website. And network with other beauty professionals. In this article, we’ll look at a few of the most common and effective ways to get your name out there. If you’re not sure where to start, don’t worry! We’ve got you covered!
Word of mouth marketing
When you are starting your own eyelash extension business, one of the best ways to attract new clients is through word of mouth. If you provide exceptional service, word of mouth will grow naturally and soon your business will be full of satisfied clients. Whether you choose to use social media or create a website, marketing your business is key to its success. While you may be shy about promoting your new business, it’s important to be open and honest about your intentions.
Although traditional marketing techniques like customer loyalty cards are still effective, they’re not always easy to pull off. You have to educate your clients on your services and yourself. Some people turn their noses up at them, but they work and are beneficial for eyelash extension salons. In fact, research shows that people are four times more likely to buy products or services from those who have been recommended to them by friends. In addition, word of mouth marketing is also beneficial to your business in the long run.
Getting referrals from existing clients is essential if you want to be successful. You can promote your service using word of mouth, but you must be prepared to dedicate some time. As a new lash artist, it is necessary to learn about the COVID-19 regulations, which have affected the industry. You should keep your workstations clean and sterilize your tools before using them. Then, you can include a snippet of your studio’s cleanliness in your advertisements.
Having a website
If you’re new to the eyelash extension business, you need to build your clientele and spread the word. This may sound like a daunting task, but it’s actually incredibly simple. It just takes some time and effort. Here are some tips to build your clientele:
Make your website stand out from the competition. Most potential and current clients like to research a business before making a decision. If you have a professional website that has great photos of your work, people will come to you for their lash extension needs. Make sure to provide contact information as well. People like to feel special, so have your website up and running. Once you have a website, you can begin attracting new clients and expanding your business.
Ask your current clients to leave reviews about your service. It is a proven fact that 88% of consumers check online reviews to determine the quality of a service. Respond to reviews publicly and thank your clients for giving you rave reviews. Your customers will be happier if they are treated well. And you can gain brownie points by offering detailed client records. These will help you provide seamless service and attract more clients.
Choose the right location. Whether you’re located in a city or on the other side of the country, establishing an eyelash extension business is a great way to market your services. Local business development agencies will guide you through the process of establishing a business. If you have employees, make sure they are properly trained and certified to provide eyelash extensions. Depending on your location, you may need to have a separate space or rent a room in a salon. This will attract more customers and help your business grow.
Having a Facebook page
Having a Facebook page for your eyelash extension business is an excellent way to reach new potential clients. The reason is that social media is a way to communicate with so many people at one time. By creating your page on Facebook and Instagram, you can not only promote your services, but also build brand awareness. Before building your page, decide how you want your page to appear to potential clients. Think about fonts, colours, logo, and tone of voice.
Then, use hashtags to attract new followers. You can use the word ‘lash extension’ or code words related to lash extension and locality to help your page pop up in search results. Make sure your page is public so people can find it and share it. Be sure to be professional on your page to gain the trust of potential clients. After all, you’re trying to grow a clientele for your eyelash extension business, so don’t be shy.
Another social media channel for eyelash extension business is Instagram. Instagram has over 200 million users and a business account on the site can help build clientele. Just remember to set up a business account for your business on Instagram. It will help you collect valuable leads. After that, you can begin posting videos to your page. Depending on your budget and the length of your video, you can post a video before a client arrives or after a successful eyelash extension session.
Networking with other beauty professionals
Networking with other beauty professionals can help build clientele and expand your business. The beauty industry depends on aesthetics and visuals, so presenting yourself professionally is important. If you are a fashion-forward expert, develop a signature look that distinguishes you from your peers. Your appearance will also support your brand. As important as your professional look is, your attitude is equally important. An upbeat attitude is sure to broaden your clientele and help take your career to new heights.
There are many benefits of networking with other beauty professionals. Networking with your coworkers, bosses, members of beauty associations, alumni of skin care schools, and other industry professionals will help you build a network. You can also participate in trade shows, educational workshops, and conferences that are specific to your area of expertise. These events will provide you with opportunities to meet other professionals in person and develop new relationships.
When building your network, it is important to consider the kind of people you want to meet. If you’d like to network with photographers, makeup artists, and fashion stylists, you should take the time to get to know them as much as possible. This way, you can make connections that can benefit both of you. You can also learn about new opportunities by participating in professional associations. You can also participate in charitable organizations or join private groups to meet new people and build your brand.
Having a price sheet
If you’re interested in starting an eyelash extension business, having a price sheet can help you set prices and attract new clients. The first step is to determine the competition in your area and develop your own unique selling point. Then, find out what expenses you will have when you first open your business. The more competitive your area is, the higher your prices will need to be. You can do this by researching other businesses in the area.
It can be difficult to determine how much to charge, but establishing a price sheet can help you attract more clients. It’s also helpful to compare prices with those of established lash artists in your area. While starting out, you can be tempted to charge lower prices, it will take time for your business to grow. Furthermore, it’s unlikely that people will travel far to get eyelash extensions. Therefore, it’s essential to audit salons within a few miles of your location to understand the average prices.
Pricing for your eyelash extension services should be in line with the value you provide. By providing exceptional value to your clients, you will be able to attract and retain loyal clients. Even if you need to increase your prices from time to time, you won’t lose business. Communicate your prices regularly across all platforms and your clients will appreciate your professionalism. That way, you’ll never have to worry about overcharging.
Having a consultation with clients
In addition to creating your own personal brand, eyelash extensions are also becoming increasingly popular. Many people now opt to have them done to minimize the impact of their everyday routine. It is therefore crucial to have a consultation with potential clients so that you can understand what they want and what trends are currently on the market. Clients may ask you questions about your services, including eye surgery, permanent makeup, and inspiration pictures.
Having a consultation with clients is a crucial first step in building a clientele for eyelash extensions. Usually, these consultations go unnoticed because most people don’t have the time to listen to their clients’ needs. However, a quality consultation will ensure a higher level of service, increased income, and more client referrals. Here are some ways to make your consultations as effective as possible.
When having a consultation with clients to build a clientele for eyelash extension, you must make sure that you know your customer’s needs and expectations. A good lash artist will consult with his or her clients to determine whether or not a particular design is feasible. Also, it is important to determine if the volume of lashes you apply is enough to satisfy the needs of your clients.
About The Author
Wendy Lee is a pop culture ninja who knows all the latest trends and gossip. She's also an animal lover, and will be friends with any creature that crosses her path. Wendy is an expert writer and can tackle any subject with ease. But most of all, she loves to travel - and she's not afraid to evangelize about it to anyone who'll listen! Wendy enjoys all kinds of Asian food and cultures, and she considers herself a bit of a ninja when it comes to eating spicy foods.