Last Updated on September 16, 2022
If you’ve been wondering when did Kelvinator go out of business, you’re not alone. There are many reasons for this company’s downfall, including a decline in demand for its products. The company began in London in 1926, merchandising American products and eventually moving operations to Crewe, Cheshire, where it shared a plant with Rolls-Royce Motors. In the 1950s, the original Crewe plant was burned down, and a new factory was constructed in Bromborough, Cheshire.
Why did kelvinator go out of business
If you want to know why Kelvinator went out of business, you’ll probably have to answer some questions. First of all, how did Kelvinator get into trouble in the first place? Its history is a complex one, but in short, Kelvinator lost a lot of positions to rivals in 1994 and 1995, and their market share was rapidly increasing. Ultimately, Kelvinator was unable to fight back against these rivals and was forced to go out of business.
Kelvinator gained four per cent market share in Frost Free within one year of its launch. It held a share of nearly 27 per cent in 2001 and has grown to around eight per cent in 2002. This brand is widely popular in India and has plans for expansion in Maharashtra. Its sales are expected to remain flat through 2012, as its rivals have continued to expand their market share. But, how will Kelvinator benefit from such growth?
During its peak years, Kelvinator invested heavily in marketing. Its circket team signed up to endorse the brand. Adam Gilchrist starred in a television commercial that captured the brand’s positioning. The tagline, “The Coolest One”, apt for any refrigerator brand, captured Kelvinator’s USP. The relaunched brand was a hit in the Indian market, bolstering the company’s share in the sector.
With this success, Kelvinator has expanded its business beyond refrigerators and started focusing on non-refrigerator products. Electrolux Kelvinator Ltd has plans to generate 30% of its sales next year from non-refrigerator products. The company is expanding its distribution channels to introduce washing machines, airconditioners, microwave ovens, and chimneys in India. It is also evaluating outsourcing options for these appliances.
About The Author
Alison Sowle is the typical tv guru. With a social media evangelist background, she knows how to get her message out there. However, she's also an introvert at heart and loves nothing more than writing for hours on end. She's a passionate creator who takes great joy in learning about new cultures - especially when it comes to beer!